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Coppell ISD Superintendent Jeff Turner named TSPRA's 2013 Key Communicator

The Texas School Public Relations Association (TSPRA) has named Dr. Jeffrey Turner, superintendent of Coppell ISD, as the recipient of the association's 2013 Key Communicator Award. Turner receives the award in recognition of his significant contributions to the public's understanding of public education in Texas through effective communications. Turner has been a leader not only within his district but throughout the state in identifying and articulating ways public schools can adapt and advance to better prepare students for the 21st century world.

During his 12 years as the superintendent at Coppell, Turner has consistently been at the forefront of debates on some of the state's most pressing educational issues. As the 2012-2013 president of the Texas Association of School Administrators, Turner worked with members of the Texas Legislature and other interest groups throughout the 83rd Legislative Session to present or testify on several education initiatives.

"Jeff Turner has played an integral part in developing successful education programs within Coppell ISD and around the state as a leader in his profession, a visionary for the future of our students and an advocate for public education," said State Representative Bennett Ratliff in his recommendation letter for Turner.

In 2006, Turner served as the chair of the design team of the Visioning Institute: a group of 35 superintendents representing districts throughout the state focused on developing a new model for public education centered on 21st century learning. The Texas Legislature used the work of the Visioning Institute to create the Texas High Performance Schools Consortium in 2011, charging the group with improving student learning in the state by developing innovative high-priority learning standards and assessment and accountability systems. Turner serves as co-chair of the consortium.

"This grassroots support and the ongoing work of the consortium, the regional consortia, and school and community leaders throughout the state have redirected the conversation about public education toward Texas schools being transformed into places of learning where students are fully engaged and there is an emphasis on high-priority learning standards and greater community involvement," said TASA executive director Johnny Veselka in his recommendation letter. "Dr. Turner's visionary leadership, passionate commitment, and guidance have enabled this work to endure."

Turner will receive his award, sponsored by SchoolMessenger, from TSPRA President Patti Pawlik-Perales at the 2013 TASA/TASB Convention, to be held in Dallas Sept. 27-29.