Reach Education Leaders With Purchasing Power

  • The Texas Association of School Administrators is the state’s leader in the education industry, serving superintendents and other key leaders in more than 1,000 Texas school districts. Together, those districts spend more than $61 billion each year. By affiliating your organization with TASA, the voice of the profession, you make a valuable investment in your business.

Statewide School District Expenditures (in billions)

  • Total Expenditures Chart
     

    Total Expenditures by Texas School Districts = $61 billion

    Source: TXSmartSchools.org, 2014-15

     

Audience

  • Advertising in a TASA publication — INSIGHT or Texas School Business — allows you to reach school leaders who specify products, lead projects, and approve purchases on behalf of their organizations:
    • Superintendents
    • Deputy, associate, and assistant superintendents
    • Principals and other administrators
    • Chief business officers
    • Directors of administrative services, operations, instructional services, curriculum and assessment, evaluation and planning, alternative education, technology, transportation, and human resources and personnel

    Whether you choose INSIGHT or Texas School Business, you will reach 3,000-plus district and campus decision-makers who represent Texas' 1,200-plus public school districts and charter schools serving 5.2 million students on nearly 9,000 campuses.

Advertise in INSIGHT

  • Insight INSIGHT is TASA's professional journal. Exclusive online and easily accessible in issuu as of fall 2019, the quarterly publication includes news, features, research findings, and articles on issues related to education leadership, administrative management, curriculum and instruction, school finance, legislative issues, and technology. A subscription to INSIGHT is included with TASA membership. The journal is emailed directly to TASA members.

    Download the 2019-20 INSIGHT ad contract and specs.

Advertise in Texas School Business

  • TSB Published since 1954, Texas School Business is the only bimonthly magazine that exclusively targets the school administrators in Texas’ 1,200+ public schools. TSB is known for providing the “who’s news” in Texas public schools with coverage of industry events, engaging profiles of Texas educators and personnel announcements from across the state. Published by TASA, TSB is now now exclusively online, easily accessible and readable in issuu. Each new issue is emailed to all TASA members and other subscribers quarterly (and linked to from the popular TASA Daily e-newsletter). Total circulation, including paid subscribers, is 3,500. Readers include school superintendents, chief business officers, personnel directors, central office administrators, principals, association executives, and school board members in Texas public schools.

    Download the 2019-20 Texas School Business advertising specs.