• Crucial Conversations
  • Whether it's dealing with an unhappy parent, a persistent reporter, or a disgruntled staff member, as a school district leader you face tough communication challenges every day. Whenever you're not getting the results you’re looking for, it's likely that a crucial conversation is keeping you stuck.

    TASA is pleased to partner with VitalSmarts, an innovator in corporate training and organizational performance, to offer Crucial Conversations, a two-day course January 11-12, 2017, in Austin that teaches skills for creating alignment and agreement by fostering open dialogue around high-stakes, emotional, or risky topics—at all levels of your organization. By learning how to speak and be heard (and encouraging others to do the same), you'll begin to surface the best ideas, make the highest-quality decisions, and then act on your decisions with unity and commitment.

    What is a Crucial Conversation?
    A crucial conversation is a discussion between two or more people where the stakes are high, opinions vary, and emotions run strong. These conversations—when handled poorly or ignored—lead to strained relationships and dismal results.

    Who needs Crucial Conversations training?
    Campus and district leaders, from team leads to principals to central office administrators and superintendents—anyone who wants to: 

    • Speak persuasively, not abrasively
    • Foster teamwork and better decision making
    • Build acceptance rather than resistance
    • Resolve individual and group disagreements

    What is the two-day training like?
    Participants learn by example in training that features more than 60 original "before and after" video clips. They engage in extensive in-class practice, group participation, and personal reflection as they explore and master crucial skills while earning up to 13 hours of CPE credit. See a detailed agenda.

    How do organizations benefit from Crucial Conversations training?
    Fortune 500 organizations around the world have turned to the award-winning Crucial Conversations training to improve bottom-line results like quality, efficiency, satisfaction, safety, etc. Results include:

    • Productivity and Quality—Sprint Nextel saw a 93 percent improvement in productivity and a 10 to 15 percent improvement in quality, time, and cost.
    • Teamwork—Employees at MaineGeneral Health were 167 percent more likely to speak up and resolve problems with colleagues after being trained in Crucial Conversations.
    • Relationships—Franklin Pierce College reduced passive-aggressive behavior by 14 percent and increased trust levels by 15 percent.
    • Performance—STP Nuclear Power Plant went from total shutdown to generating the most electricity in the nation among two-unit plants.
    • Efficiency—AT&T reduced billing costs by 30 percent and Sprint Nextel reduced customer care expenses by $20 million annually.

    If your leadership team could benefit from the skills taught in Crucial Conversations, join us for this informative two-day session.

Contact Us

  • Seminar information: Eric Simpson, Director, Learning and Leadership Services
    Registration assistance: Debbie O'Donnell, Administrative Assistant

Registration Fee

  • The registration fee for this two-day workshop is $565 per person for TASA members, and $595 per person for non-members.

Registration Deadline

  • This session is now full. Please contact Debbie O'Donnell at dodonnell@tasanet.org or 512.477.6361 to be added to the waiting list.

Location & Schedule

  • TASA Headquarters
    406 East 11th Street
    Austin, TX 78701
    [map, hotel suggestions, and nearby parking]

    Wednesday, January 11
    10 a.m. – 5:30 p.m. (lunch provided)
    Thursday, January 12
    8 a.m. – 3 p.m. (breakfast and lunch provided)

CPE Credit

About the Trainer

  • Betty Burks
    Betty Burks, who has served more than 30 years in public education, is currently an independent educational consultant specializing in strategic planning, leadership development, and organizational improvement processes. [Full Bio]
  • TASA's Cancellation Policy